Rationale

My locations for my brochure include three seaside eateries, including the Chocolate Frog, Spruce Goose, and One 80° restaurant. I decided to make the price that differentiates my locations. They range from cheap, mid-range to costly. This way, each site offers a range of experiences and showcases a different beach. For my visual approach, I wanted to convey a bright and clean atmosphere. To achieve this, I layered elements together so that my design communicates both the cafe and beach theme. I also included imagery of the beach, people, seafood and fresh ingredients. I made sure to have a consistent color palette, grid layout, and font that is easy to read. Throughout the making of my brochure, I had to keep adjusting my illustrations, so that there is a difference between each location and that it fits the vibe of the cafe. If I had to do something differently, I would've experimented more with my visual approach by including different imagery, colors, and grid composition to see how it would communicate a different vibe.

Kasina Lim 

Week 6 Session 1

Week of hand in.

After printing out a few tests, I noticed that colors printed out a bit darker. Nothing too obvious, but I would like it to be lighter. 

When I did a test print with a higher quality paper, the colors were surprisingly different. The main thing I noticed was that the teal color printed out a lot greener than I expected. While it doesn't look bad, I would much prefer the color to be more on the blue side so that it relates more to the ocean.